1970s | The Stellar Seventies

The seventies were a flamboyant and flirtatious time period! Women and Men's clothing were becoming more androgynous and jeans were becoming a daily essential to wear. Media and Entertainment boomed during this time releasing infamous movies like Saturday Night Fever and the legendary Star Wars. The time the United States had finally got our troops out of Vietnam and the spread of love and flower power was going strong!

THE CHICKS

Women were continuing an empowering movement during this time. The 70s were a time for love and loose-fitting clothing. Paisleys and floral prints were seen everywhere, even on some Men's clothing. This decade hold the birth place of the bohemian and hippie style. Fringe, feathers, and tie dyed shirts were perfectly acceptable! Diane Von Furstenberg also introduced the first ever Wrap Dress during this time too! 

In London, power suits were becoming very popular. You wouldn't be able to find a successful woman with out her polyester power suit that came in a variety of different patterns. You would also see many ladies in ponchos or capes, those were in style! Back in the states you could find a girl in a solid pair of high-waisted flared out jeans that were getting tighter and tighter as time went by! Platform shoes were common for both women and men. 

THE HUNKS

John Travolta really set the bar high for fashion pieces for me to wear due to his stellar performance in Saturday Night Fever. Gold chains, chest hair, and side burns were so popular they were almost mandatory if you wanted to be seen as cool. Men also wore platform shoes and often paired it with their own flared out jeans and v neck sweaters. Thanks to the colorful personality of David Bowie,  lot of what could be worn by men, could also be worn by women. The two shared a lot of similar styles such as jeans and platforms. 

Men also had a more gentlemanly side where tailored suits became popular. They wanted to look their best in a tailored ensemble with a sport coat. Men were also not afraid of any sort of pattern; striped, paisley or plaid, they could pair it with a solid color shirt and be ready to rumble. 

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1960s: The Swinging Sixties

Rock n’ Roll, Flower Power, and the Space Race. The 1960’s had a big start that really got the United States going. So many changes and innovations were being made, this was a pivotal time period in our history. John F. Kennedy gave the inspirational “Man on the Moon” speech, that kicked off after the Soviet Union launched Sputnik into outer space. In 1969, Neil Armstrong made history as he landed safely and being the first man to ever walk on the moon. Civil Rights Act was finally passed in the United States, and the feminist movement became to make way. Towards the end of this period, music become crucial to our culture, and the Woodstock hippie generation was being born.

Fashion, as a whole, was becoming more androgynous, colorful, and unique. While the 50s were sensible and clear, the 60’s weren’t. Patterns and prints were similar between both men and women’s fashion.

THE LADIES

Sheaths and shift dresses were still popular during this time period. Geometric shapes and patterns were a common selection. They wore less jewelry, because they focused most of their attention to the intricate prints on clothing. Miniskirts were also first introduced during this time period, the shortest length we’ve seen yet. Go-Go boots were a bold statement piece that usually rock stars wore.

The pillbox hat, made famous by Jackie Kennedy, the first lady, were beginning to emerge and all women loved them. Bowler hats were also a favorite, going along with the androgynous vibe. Oversized sunglasses became very stylish.

Make Up actually shifted towards a more dramatic eye, darkly lined eyes with layers of mascara to create thick, long, and dark lashes. Pale porcelain skin and shiny lips was considered beautiful at the time.

THE HUNKS

Suits became brighter and the men’s fashion started to get more bold. You could easily see a man walking down the street in a bright and colorful suit with different patterns; polyester, paisley, or pinstripe. Wide ties were also considered stylish, sometimes reaching up to 5 inches in width. Blazers and cardigans seen more and more throughout the years.

For a more casual look, men went to slacks and cardigans. You can’t forget the classic button up and vest too. Every element of their wardrobe was now texturized with these new trending styles.

Everyone knew exactly who the Fab Four were, the Beatles. They inspired much of the men’s fashion during this time. Bowl cut hairstyles were very common along with side burns, beards, and mustaches. Many other hairstyles existed still.

THE LATE 1960s

Rockers and Hippies.

The hippie movement became HUGE coming towards the end of the 1960s. Woodstock and flower power became insane. Tie die, paisley, fringe, bell bottoms, flower headbands, braids, sandals, and long hair were worn by all. Peace and Free Love everybody!

PEOPLE & ENTERTAINMENT

TWIGGY

An English model, actress, and singer, whose real name is Lesley Lawson, became well known after her spread with her infamous “pixie” look. She truly defined the perfect women for the Big lashes and androgynous style.

Brigitte Bardot

A French model who became a sex symbol of the 60s. She made it on to the cover of Elle as a teen, and starred in many films with many famous actors.

Alfred Hitchcock

Also known as “The Master of Suspense”, Hitchcock was a widely famous film director and producer. His forte was psychological thrillers. Some of his most famous films were The Ring, The Trouble with Harry, and Psycho.

Muhammed Ali

He was an professional American boxer who was a reigning champ; he could knock out almost every component in all of his matches. He got on to the U.S. Olympic Boxing team and defeated Zbigniew Pietrzkowski from Poland and won himself the Gold Medal.

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Information came from personal knowledge and research.

1950's - The Nifty Fifties

The 1950s was an era of great economic growth; America was getting back on its  feet. It was the time of the “Baby Boomers” and the Space Race. It was also during this time that Rock N’ Roll was born. Sputnik 1 was the first artificial space craft that was launched into Earth’s orbit. People could see sputnik from earth and they were fascinated. It was a whole new level of ideas and thinking that really started off some of America’s greatest moments. We also introduced many different other products like color TV. and car seat belts. This was also when Disneyland first opened!

1940's - United We Win

On December 7, 1941, Japanese aircraft had attacked Pearl Harbor. The start of the 1940s was the true beginning of when the American people became involved in the second world war. We were shaken up by the event. “A Date which will live in Infamy…” a famous line from our President Franklin D. Roosevelt, about Pearl Harbor. He gave a speech, short but powerful; an encouraging message for the American People to gird their loins, because we were headed into the war.  During this decade, women became more involved in the country’s work force. They took over jobs, because their husbands were out fighting the war. Resources and supplies were sent to the troops, so we had to come up with our own. The wartime was rough for everyone; we also canceled both summer and winter Olympic games due to the war. Theories were still being made (i.e. the Big Bang theory) and inventions were still being produced. The American spirit was not yet lost, but we were facing a long journey ahead.

THE LADIES

1930's - The Dirty Thirties

 In October of 1929, the Stock Market crashed; that is what lead us into what we know as the “Great Depression” era of the United States. Money was now even tighter for the average American family. The war was starting boil, as Adolf Hitler became the chancellor in Germany. Al Capone, the richest gangster in America, was finally imprisoned for all his illegal activities. But, we did continue to prosper. Amelia Earhart was the first woman ever to fly solo over the Atlantic Ocean. She sparked that hope back into America! As these slow painful years go by, the people still looked to dressing nicely and the entertainment. It was a great escape for them, from their everyday troubles. Read on to see some fashion trends and entertainment news.

THE DAMES

Having come from the 1920s, the 1930s were much more conservative and sophisticated time for woman. It was like they outgrew the “childish and carefree” of a flapper, and grew into the everyday woman.  Dresses lengthened to about mid-calf, and waistline returned to the natural place. 

Women were very handy, and could sometimes not afford new clothes, so they would more often than not patch up, remake, or mend their own clothes to save money. Cloche hats still remained very popular during the 1930’s.

Simple woman’s suits became very popular. Zippers were used as a decorative addition. They also started integrating ruffled and puffed sleeves to their garments. Evening gowns were a favorite to wear. Women loved to wear long, beautiful gowns with satin gloves that reached their elbows. A very “Hollywood glamour” look.

SHOES. Simple pumps were a staple piece. Rounded toes and thick heels was the favorite among most. Another well-known shoes for the 30’s was the Spectator Pump, a heel that had has 2 colors that generated emphasis on the toe and heel area.

Make up was versatile and some carried on from the 1920’s. But most women enjoyed the simple and fresh look. Rouge and lipstick were their go-to products

THE FELLAS

The Drape Cut (also known as “the London Cut”) as made popular by Frederick Scholte, the tailor to the Prince of Wales. The cut was a little softer, more flexible and the pants were a more tapered too.

Cummerbunds were a favorite piece worn by men, that gave their suit a little more sophistication and topped off the look. Knickerbockers were also a popular pant to wear; they are baggier and go to the knees. Fedoras were the finishing touch to their style. This hat was extremely popular during this time.

The classic look for Men of the 1930’s… White suit, white suit jacket, black bow tie, and trousers to match. Doesn't get any better than that!

PEOPLE & ENTERTAINMENT

Fred Astaire

Fred did it all! He sang, danced, choreographed, and was famous for all the work he did on Broadway! He found his way to the hearts of many Americans and entertained the world!

Walt Disney

The man we know and love; Walt Disney, the entrepreneur from Illinois, began his journey into making history by creating cartoons for children who came up with the beloved characters of Mickey Mouse and Donald Duck.

Judy Garland

Judy Garland; a famous actress and singer during this time! Fred Astaire called her “the greatest entertainer who ever lived.” She captured the hearts of many with her performances such as “The Wizard of Oz” and “Meet Me in St. Louis.”

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